Evening Standard, Audience Editor

About us

ESI Media is an innovative multichannel media business, with a cross-platform reach of 23.1m. Our brands include the London Evening Standard, The Independent and London Live. We have offices based in the UK and US.

The Evening Standard is an iconic London title that sets the agenda in politics and business, as well as being first with lifestyle content, major news and sports stories, in print and online.

Our future focus is on growing audiences and revenue with a digital first approach.

The team: Audience 

The Audience Editor will lead the audience team, who will work with editors and journalists across the newsroom to grow an engaged audience in line with our editorial strategy and tone.

About you

We are looking for a leader who thrives in a fast-paced and dynamic newsroom, has excellent SEO and social media skills and is passionate about news and current affairs.

You will have a flair for identifying stories and topics that interest and resonate with the Evening Standard's existing and loyal audience while attracting engaged new readers.

You will be an excellent communicator who can work with senior editors, data analysts and journalists across the newsroom to deliver immediate and long-term sustainable growth.

Skills and Experience

• A minimum of two years' experience in a digital news environment
• At least a year's experience in a national or regional newsroom.
• Outstanding news sense.
• Knowledge of what stories and subjects work online, in print and those that work across both
• Expertise in using SEO, social media and analytics tools
• Ability to interpret data and make insightful recommendations.
• Experience of managing a team
• Ability to build relationships in newsroom and leadership team.
• Organised, with the ability to plan social and SEO coverage for major events
• Understanding of how to engage with the unique ES audience
• Understand the ES brand and tone and be able to appropriately translate that onto social media channels

Key responsibilities and accountabilities

• Maximising reach and engagement for content across our key verticals / channels and meeting traffic targets
• Identifying on-brand stories with high traffic / engagement potential
• Presenting data analysis and pitching story ideas to senior editors
• Lead staff training programme to ensure best SEO and Social Media practice is followed by all journalists in our digital first newsroom.
• Manage a team of SEO / Social Media producers to ensure all sections / departments are optimising their content for all platforms
• Ensure editorial output is on-brand and fulfils our editorial strategy requirements
• Work with data analysts to identify areas for growth and improvement

Behaviours

1. Continuous Improvement – Works in a smart, flexible and focussed way, is open to change and suggests ideas for improvements to the way things are done.
2. Collaboration – Builds and maintains positive and supportive working relationships with colleagues. Helps to create an inclusive and professional work environment.
3. Building Capability – Keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.
4. Quality Service – Delivers high quality and efficient service and takes account of the diverse customer needs and requirements when looking at ways to improve service quality.
5. Responsive Delivery - Works to agreed business goals and objectives and deals with challenges in a constructive and responsive way. Takes personal responsibility for quality of outputs.

Click 'APPLY NOW' and please send an up to date CV along with a full covering letter with salary expectations.