The Economist, Editorial Analyst
The Economist is looking for an Editorial analyst to join its digital team in London.
This role supports The Economist's digital offering, that provides topical, habit-forming and high-quality analysis to suit a variety of different audiences; from long-form and in-depth reporting to responsive views of the day's essential global stories.
The mission is to deliver regular data-driven insights and visualisations to our editorial teams in order to inform and improve daily decision-making. This role will be fully embedded within our digital workflows, in order to ensure quick, accurate feedback to our newsdesk and audience teams.
The ideal candidate will have excellent technical and communications skills; analytical rigour; experience of working in a subscription-media environment; an understanding of editorial processes and principles; and curiosity about the world.
As part of their application, candidates should describe how they would approach the following request:
As part of our COP26 coverage, we published a six-part Special Report called "Stabilising the climate", which appeared in the print issue and digitally. A senior editor has asked you how the package has performed. You will need to review the performance of this recent Special Report and present findings at the weekly digital meeting, whose attendees include digital editors and the audience team.
- How you might measure performance and what metrics you might consider?
- What external and internal factors might influence the performance of the package?
- What tools might you use to measure content performance?
- What further questions you may ask to better your analysis?
Applicants should send their response and a CV.
The deadline is December 5th 2021.
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.
Areas of responsibility include:
- Supporting daily home-page/home-tab curation decisions based on audience insights, including internal and external data points
- Supporting our daily audience report, and attending daily digital meetings to identify and interpret internal and external data
- Providing actionable analytics to our special projects team
- Working closely with our audience team to measure the impact of social, SEO and newsletter initiatives & A/B tests
- Working closely with newsdesk to recommend A/B tests and to report on the performance of specific content types
- Working on longer-term research into areas such as podcasts, data journalism and films
Key skills and experience:
- Numerate and proficient in Excel/Sheets (Required)
- Experience of Adobe/Google Analytics/Parse.ly/Chartbeat (Required)
- SQL/Python proficiency (Preferred)
- Confidence to present data and recommendations to senior editors
- Experience of a digital publishing environment
- Good understanding of the principles of social media and SEO
Key relationships include:
- (Reports into) Senior Editorial analyst
- Digital editor
- Senior digital editors
- Head of audience
- Senior SEO editor
- Head of social media
- The Economist Group insights and data science team
Successful candidates will have a telephone interview with the Senior Editorial analyst, followed by face-to-face interviews at our London office (or remotely if preferred) where candidates will be asked to present analysis from a sample data set.